How to Shape Consumer Reaction to Corporate Environmental Communications
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Reference121 articles.
1. Consumer Response to Negative Publicity: The Moderating Role of Commitment
2. “The Effect of Environmental Concern and Scepticism on Green Purchase Behaviour.”;Albayrak;Marketing Intelligence & Planning,2013
3. “An Investigation of Unsustainable Luxury: How Guilt Drives Negative Word-of-Mouth.”;Amatulli;International Journal of Research in Marketing,2020
4. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
5. “GREEN Consumption Values and Indian Consumers’ Response to Marketing Communications”;Bailey;Journal of Consumer Marketing,2016
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