Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference94 articles.
1. Situational Variables and Consumer Behavior
2. Consumer Ethics Across Cultures
3. Comprehension and Perceived Believability of Seals of Approval Information in Advertising
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