Brand Experience on the Pitch: How the Sponsors Fared in the World Cup-Reference-Cited by-同舟云学术

Brand Experience on the Pitch: How the Sponsors Fared in the World Cup

Published:2007-06 Issue:2 Volume:47 Page:147-157
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:Journal of Advertising Research

Author:

Akaoui Joe¹

Affiliation:

1. Integration®

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.2501/S0021849907070171

Reference9 articles.

1. “The Modern Online Research Industry, Current Practices and Trends.”;Chadwick Simon;GMI Newsletter,2005

2. Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer

3. Managing Brand Experience: The Market Contact Audit™

4. Hayler, andy. “Own Goal Looming for World Cup Sponsors?”; Business Zone, January 2006 [URL: http://www.businesszone.co.uk/cgi-bin/item.cgi?id=149523&d=643&h=654&f=652&dateformat=%25o-%25B-%25Y].

5. InSites Consulting. [URL: http://www.insites.eu/emc.asp?pageId-276.2006] 2006.

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