Unveiling the power of brand equity in sports business: A comprehensive review and pathways for future research
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Published:2025-06-03
Issue:3
Volume:35
Page:298-325
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ISSN:2163-9159
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Container-title:Journal of Global Scholars of Marketing Science
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language:en
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Short-container-title:Journal of Global Scholars of Marketing Science
Author:
Mak Jennifer Y.1,
Metzler Dekota1,
Ruth Gavin1,
Crouch Nathan1
Publisher
Informa UK Limited