Can Personalization or Creativity Reduce Banner Blindness?

Author:

Abedi Farzad,Koslow Scott

Publisher

WARC Limited

Subject

Marketing,Communication

Reference89 articles.

1. “Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness.”;Aguirre;Journal of Retailing,2015

2. Albert, W. “Do Web Users Actually Look at Ads? A Case Study of Banner Ads and Eye-Tracking Technology.” Paper presented at the 11th Annual Conference of the Usability Professionals’ Association, Orlanda, FL, July 8–12, 2002.

3. Working Memory: Theories, Models, and Controversies

4. Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

5. Benway, J. P. , and D. M. Lane . “Banner Blindness: Web Searchers often Miss ‘Obvious’ Links.” Internet Working 1, 3 (1998). Available online at https://www.ruf.rice.edu/~lane/papers/banner_blindness.pdf

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