Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Author:

Aguirre Elizabeth,Mahr Dominik,Grewal Dhruv,de Ruyter Ko,Wetzels Martin

Publisher

Elsevier BV

Subject

Marketing

Reference83 articles.

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2. Who Is the Vulnerable Consumer? The Implications for Marketing and Public Policy of Objective and Subjective Consumer Vulnerability;Andreasen,1994

3. Angwin, Julia (2012), “Online Tracking Ramps Up,” The Wall Street Journal, June 17 (accessed September 25, 2012) [available at http://online.wsj.com/article/SB10001424052702303836404577472491637833420.html].

4. E-Customization;Ansari;Journal of Marketing Research,2003

5. Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus;Arnold;Journal of Retailing,2009

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