Consumer self-construal and trust as determinants of the reactance to a recommender advice
Author:
Affiliation:
1. King Abdulaziz University
2. Dalhousie University
3. HEC Montreal
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21017/fullpdf
Reference65 articles.
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4. How far can a brand stretch? Understanding the role of self-construal;Ahluwalia;Journal of Marketing Research,2008
5. Should recommendation agents think like people;Aksoy;Journal of Service Research,2006
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