Effect of online social media marketing efforts on customer response-Reference-Cited by-同舟云学术

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Effect of online social media marketing efforts on customer response

Published:2022-01-31 Issue:3 Volume:21 Page:554-571
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J of Consumer Behaviour

Author:

Upadhyay Yogesh¹^ORCID,Paul Justin²^ORCID,Baber Ruturaj³^ORCID

Affiliation:

1. School of Studies in Management Jiwaji University Gwalior Madhya Pradesh India

2. University of Puerto Rico San Juan Puerto Rico USA

3. Symbiosis Centre for Management Studies (A Constituent of Symbiosis International Deemed University, Pune) Nagpur India

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2031

Reference125 articles.

1. The Value of Brand Equity

2. Measuring Brand Equity Across Products and Markets

3. From Intentions to Actions: A Theory of Planned Behavior

4. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

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