1. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991
2. Building strong brands;Aaker,1996
3. Consumer evaluations of brand extensions;Aaker;J. Mark.,1990
4. Brand Leadership, Building Assets in an Information Economy;Aaker,2000
5. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research;Ajzen,1975