Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers-Reference-Cited by-同舟云学术

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Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Published:2023-10 Issue: Volume:165 Page:114070
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Wang Zi,Yuan Ruizhi^ORCID,Luo Jun,Liu Martin J.,Yannopoulou Natalia

Publisher

Elsevier BV

Subject

Marketing

Reference151 articles.

1. Privacy and human behavior in the age of information;Acquisti;Science,2015

2. Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness;Aguirre;Journal of Retailing,2015

3. Two faces of narcissism on SNS: The distinct effects of vulnerable and grandiose narcissism on SNS privacy control;Ahn;Computers in Human Behavior,2015

4. Multiple regression: Testing and interpreting interactions;Aiken,1991

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