Spillover effects in destination advertising: An electroencephalography study

Author:

Li ShiNa,Lyu Ting,Park Sangwon,Choi Youngjoon

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Development,Business and International Management,Marketing

Reference79 articles.

1. A theorisation of discrete emotion spillovers: An empirical test for anger;Antonetti;Journal of Marketing Management,2021

2. Neuromarketing: The hope and hype of neuroimaging in business;Ariely;Nature Reviews Neuroscience,2010

3. Non-recognition of print advertising: Emotion arousal and gender effects;Baird;Journal of Marketing Communications,2007

4. Evaluation of emotional responses to television advertising through neuromarketing;Baraybar-Fernández;Comunicar. Media Education Research Journal,2017

5. My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing;Bastiaansen;Journal of Destination Marketing & Management,2018

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1. Demystifying neurotourism: An interdisciplinary approach and research agenda;European Journal of Tourism Research;2023-11-01

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