My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing

Author:

Bastiaansen Marcel,Straatman Sebastiaan,Driessen Eric,Mitas Ondrej,Stekelenburg Jeroen,Wang Lin

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference65 articles.

1. Neuromarketing: The hope and hype of neuroimaging in business;Ariely;Nature Reviews Neuroscience,2010

2. Affective images of tourism destinations;Baloglu;Journal of Travel Research,1997

3. A model of destination image formation;Baloglu;Annals of Tourism Research,1999

4. Factors influencing destination image;Beerli;Annals of Tourism Research,2004

5. Film-induced tourism;Beeton,2005

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