Novelty and Primacy: A Long-Term Estimator for Online Experiments

Author:

Sadeghi Soheil1,Gupta Somit1,Gramatovici Stefan1,Lu Jiannan1ORCID,Ai Hao1,Zhang Ruhan1

Affiliation:

1. Microsoft, Redmond, WA

Publisher

Informa UK Limited

Subject

Applied Mathematics,Modeling and Simulation,Statistics and Probability

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3. Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology;The American Statistician;2023-09-08

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