Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology
Author:
Affiliation:
1. Department of Statistics, North Carolina State University, Raleigh, CA
2. Airbnb, Seattle, WA
3. Sole Proprietor, Los Altos, CA
4. Department of Statistics & Actuarial Science, University of Waterloo, Waterloo, Canada
Publisher
Informa UK Limited
Subject
Statistics, Probability and Uncertainty,General Mathematics,Statistics and Probability
Link
https://www.tandfonline.com/doi/pdf/10.1080/00031305.2023.2257237
Reference145 articles.
1. Sampling‐Based versus Design‐Based Uncertainty in Regression Analysis
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5. Controlling the false discovery rate via knockoffs
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