Differences in advertising’s effectiveness across age groups-Reference-Cited by-同舟云学术

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Differences in advertising’s effectiveness across age groups

Published:2024-07 Issue: Volume: Page:1-28
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Mecredy Philip¹²,Stocchi Lara³⁴^ORCID,Feetham Pamela⁵

Affiliation:

1. The Research Agency (TRA), Auckland, New Zealand

2. Massey Business School, Massey University, Auckland, New Zealand

3. University of South Australia Business (UniSA Business), Adelaide, Australia

4. Ehrenberg-Bass Institute for Marketing Science, Adelaide, Australia

5. Massey Business School, Massey University, Palmerston North, New Zealand

Funder

Massey University

University of South Australia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2370678

Reference106 articles.

1. Persuasion, pride and prejudice: how ads work

2. Anderson, J.R, and G.H. Bower. 1979. Human associative memory. Hillsdale, NJ: Lawrence Erlbaum.

3. Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands

4. Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses

5. Brand placement in text: the short- and long-term effects of placement modality and need for cognition

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