Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types-Reference-Cited by-同舟云学术

Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types

Published:2018-09-17 Issue:2 Volume:13 Page:305-338
ISSN:1862-8516
Container-title:Service Business
language:en
Short-container-title:Serv Bus

Author:

Kim Eunhye,Libaque-Saenz Christian Fernando,Park Myeong-Cheol

Funder

Ministry of Science ICT and Future Planning

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11628-018-0384-7.pdf

Reference101 articles.

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4. Ailawadi KL, Harlam BA, Cesar J, Trounce D (2006) Promotion profitability for a retailer: the role of promotion, brand, category, and store characteristics. J Mark Res 43(4):518–535

5. Babin BJ, Darden WR, Griffin M (1994) Work and/or fun: measuring hedonic and utilitarian shopping value. J Consum Res 20(4):644–656

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