Effects of Media Formats on Emotions and Impulse Buying Intent
Author:
Affiliation:
1. Department of Telecommunication and, Michigan State University, East Lansing, MI 48824-1212, USA
2. Advertising, Michigan State University, East Lansing, MI 48824-1212, USA
Abstract
Publisher
SAGE Publications
Subject
Library and Information Sciences,Strategy and Management,Information Systems
Link
http://journals.sagepub.com/doi/pdf/10.1080/0268396032000150799
Reference49 articles.
1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
2. Impulse buying: Modeling its precursors
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