1. Fong, Lawrence Hoc Nang 中国 澳门大学 Social Media Users' Envy Toward Travel Bloggers: An Investigation of Dual-Mediating Paths and Bounda..
2. Huang, Songshan (Sam) 澳大利亚 Edith Cowan University Dynamism by design: The zoom effects in short video tourism marketing
3. Morrison, Alastair M. 英国 University of Greenwich The importance of human touch: How robot anthropomorphism impacts customer engagement in tourism and..
4. Belk, Russell W. 加拿大 York University Toronto Value outcomes in Airbnb as a chronotopic service
5. De Massis, Alfredo 中国 浙江大学 Consumer Behaviour in Growth Hacking: Developing and Validating the Shareability Construct
6. Luo, Xin (Robert) 美国 University of New Mexico Examining how emotions affect online audience retention: Empirical evidence from livestreaming elect..
7. Robin,Nunkoo 毛里求斯 University of Mauritius The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judg..
8. Lowry, Paul Benjamin 美国 Pamplin College Business How do consumers make behavioural decisions on social commerce platforms? The interaction effect bet..
9. 鲁耀斌 中国 华中科技大学 教授；博士生导师 The interaction between the anchor and customers in live-streaming E-commerce
10. Linda D,Hollebeek 爱沙尼亚 Tallinn University technology Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engag..
11. Koo, Chulmo 韩国 KYUNG HEE University Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect
12. Chung, Namho 韩国 KYUNG HEE University Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect
13. Luo, Xin (Robert) 美国 University of New Mexico Egotistic or altruistic? An experimental investigation of referral rewards in social e-commerce from..
14. 鲁耀斌 中国 华中科技大学 教授；博士生导师 Be a good speaker in livestream shopping: A speech act theory perspective
15. L.J,Shrum 法国 HEC School of Management Coping with loneliness through consumption
16. Luo, Xin (Robert) 美国 University of New Mexico How do live-streaming platforms facilitate persuasion in political campaigns? Theory and empirical e..
17. 冯泰文 中国 哈尔滨工业大学 教授 Impacts of supply chain integration on product- and service-oriented mass customisation capability: ..
18. Girish,Prayag 新西兰 University of CANTERBURY Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on abil..
19. Heesup,Han 韩国 Sejong University Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences ..
20. Frenken, Koen 荷兰 Copernicus Institute of Sustainable Development The perils of pleasing: Innovation-stifling effects of customized service provision