Study on the influence of middle school students’ self-efficacy on the willingness to use online learning platform

Abstract

People’s learning style is constantly changing together with the rapid development of information technology. Nowadays, online learning has become a common learning style, but online learning resource providers are also faced with the charging issue. Besides, a large number of studies have been made by scholars at home and abroad in this field. In this paper, the influence of middle school students’ self-efficacy on online learning resource purchase intention is analyzed, and the study comprises two stages. To be specific, in the first stage, the interview method is adopted to acquire related materials, and the grounded theory is also followed to reconstruct the theoretical research framework; in the second stage, the theoretical framework is empirically verified by the questionnaire. Then, it is found that middle school students’ self-efficacy affects the identity about online learning resources’ perceived quality and their purchase intention for online learning resources. At the same time, the teacher-student relation may also reinforce students’ purchase intention for online learning resources. Thus, it can be seen that online learning resources’ perceived quality and the intimate teacher-student relation have significant influence on middle school students’ purchase intention.