Brands and Branding around the World
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Published:2024-08-09
Issue:3
Volume:32
Page:1-4
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ISSN:1069-031X
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Container-title:Journal of International Marketing
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language:en
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Short-container-title:Journal of International Marketing
Author:
Özsomer AyşegülORCID,
Batra Rajeev,
Steenkamp Jan-Benedict E.M.
Publisher
SAGE Publications