Beyond the pill: The move towards value-added services in the pharmaceutical industry
Author:
Affiliation:
1. Executive Insight AG Metallstr, Switzerland
2. Hamburg University of Applied Sciences, Hamburg, Germany
Publisher
SAGE Publications
Subject
Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/1745790414556564
Reference5 articles.
1. Beyond The Patent Cliff
2. Diagnosing the decline in pharmaceutical R&D efficiency
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