International tourists’ motivations to choose homestay: Do their socio-demographics have any influence?

Abstract

The relationship between tourist socio-demographics and homestay use has received scant attention from researchers. Insights gained from this study will guide market segmentation and targeting by tourism planners. The main objective of this research was to examine the influence of socio-demographics on tourists’ motivations for choosing homestay in the Kumasi Metropolis of Ghana. Data were collected from 151 international tourists in the Kumasi Metropolis who lived in homestay facilities. Results of t-test and one-way analysis of variance suggest that socio-demographics are influential factors on international tourists’ motivations for choosing homestay. It is concluded that socio-demographics influence tourist motivations for choosing homestay.