Bollywood celebrities as bioconsumers of reproductive technologies in neoliberal fertility markets: A study of popular public discourse

Abstract

The article makes a biopolitical study of commercial surrogacy in India through the case studies of Bollywood celebrities prioritizing bioengineered babies through surrogacy. Drawing upon the theories of the culture industry and neoliberal subjectivity, the entanglement between the cultural economy of celebrity and the medico-industrial complex is decoded. The study attempts to focus on the existing popular public discourse using newspaper articles, tabloid press, interviews, and journal articles to investigate how Bollywood celebrities, as bioconsumers in the neoliberal surrogacy market, further genetic essentialism and neoliberal eugenics. Celebrities, as agents of new reproductive subjectivities, invite critical forays into bioeconomies of intensity, intimate life and belongings through the affective bonds of familial ties and kinship. Examining the moral economy of assisted reproductive technologies (ART) in India, the study highlights the exploitative use of the reproductive labour of surrogates, who are treated as effaced entities and as collateral ‘prosthetics’ in the ART industry.