Yield Management and Airline Strategic Groups-Reference-Cited by-同舟云学术

Yield Management and Airline Strategic Groups

Published:2011-04 Issue:2 Volume:17 Page:261-278
ISSN:1354-8166
Container-title:Tourism Economics
language:en
Short-container-title:Tourism Economics

Author:

Vila Natalia¹,Córcoles Manuel¹

Affiliation:

1. Department of Marketing, School of Economics, University of Valencia, Edificio Departamental Oriental, Avda Tarongers s/n, 46022 Valencia, Spain

Abstract

A new strategic group of companies has appeared in Europe. This group, low-cost airlines, differs markedly from the traditional flagship companies. Focusing on a dynamic approach, the study discussed in this paper was developed to determine whether companies in different strategic groups adopted different price setting methods depending on which group they belonged to. The study is based on price information recorded at 11 different time periods for 12 airlines.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.5367/te.2011.0037

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