Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being
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Published:2024-01-15
Issue:4
Volume:25
Page:219-230
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ISSN:2765-6500
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Container-title:Asia Marketing Journal
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language:en
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Short-container-title:Asia Marketing Journal
Author:
Lee Cheonglim,Kwon Yongju,Yi Youjae
Publisher
Korean Marketing Association (AMJ)