A Method of Interest Degree Mining Based on Behavior Data Analysis

Abstract

Based on big data, this paper starts from the behavior data of users on social media, and studies and explores the core issues of user modeling under personalized services. Focusing on the goal of user interest modeling, this paper proposes corresponding improvement measures for the existing interest model, which has great difference in interest description among different users and it is difficult to find the user interest change in time. For the above problems, this paper takes user-generated content and user behavior information as the analysis object, and uses natural language processing, knowledge warehouse, data fusion and other methods and techniques to numerically analyze user interest mining based on text mining and multi-source data fusion. We propose a user interest label space mapping method to avoid data sparse problem caused by too many dimensions in interest analysis. At the same time, we propose a method to extract and blend the long-term and short-term interests, and realize the comprehensive evaluation of interests. In the analysis of the big data phase, the user preference social property application preference value law, it is expected to achieve user Internet social media application preference data mining from the perspective of big data.