Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition-Reference-Cited by-同舟云学术

Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition

Published:2020-11 Issue:6 Volume:39 Page:1092-1104
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Mislavsky Robert¹^ORCID,Dietvorst Berkeley²^ORCID,Simonsohn Uri³^ORCID

Affiliation:

1. Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202;

2. Booth School of Business, University of Chicago, Chicago, Illinois 60637;

3. ESADE, Ramon Llull University, 08022 Barcelona, Spain

Abstract

Recent public backlash to corporate experimentation was likely caused by the policies the experiments contained rather than a more general “experiment aversion.”

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference19 articles.

1. The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to Be Profiled Online for Personalization

2. Consumer Perceptions of Price (Un)Fairness

3. Perceptions of Price Unfairness: Antecedents and Consequences

4. Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation

5. Psychology and Economics: Evidence from the Field

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Experiment aversion does generalize, but it can also be mitigated;Proceedings of the National Academy of Sciences;2024-05-02

2. Who's Afraid of Policy Experiments?;SSRN Electronic Journal;2024

3. Reply to Bas et al.: The difference between a genuine tendency and a context-specific response;Proceedings of the National Academy of Sciences;2023-12-04

4. Assessing Interventions on Crowdsourcing Platforms to Nudge Patients for Engagement Behaviors in Primary Care Settings: Randomized Controlled Trial;Journal of Medical Internet Research;2023-07-13

5. Experiment aversion does not appear to generalize;Proceedings of the National Academy of Sciences;2023-04-10