Price Fairness and Strategic Obfuscation-Reference-Cited by-同舟云学术

Price Fairness and Strategic Obfuscation

Published:2021-01 Issue:1 Volume:40 Page:122-146
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Allender William J.¹^ORCID,Liaukonyte Jura²^ORCID,Nasser Sherif²^ORCID,Richards Timothy J.³^ORCID

Affiliation:

1. DeGroote School of Business, McMaster University, Hamilton, Ontario L8S 4E8, Canada;

2. SC Johnson College of Business, Cornell University, Ithaca, New York 14853;

3. W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287

Abstract

Personalized prices affect fairness concerns, and firms have incentive to invest in technology that obfuscates prices and mitigates consumers’ fairness concerns.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference44 articles.

1. Inequity In Social Exchange

2. Monopoly Price Discrimination and Demand Curvature

3. Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence

4. Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes

5. Why Do We Care What Others Pay? The Effect of Other Consumers’ Prices on Inferences of Seller (Dis)Respect and Perceptions of Deservingness Violation

Cited by 33 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Behavior-based optimal refund policy under advance selling: an analysis of the impact of loss fairness concerns;Journal of the Operational Research Society;2024-09-13

2. Fairness Regulation of Prices in Competitive Markets;Manufacturing & Service Operations Management;2024-09

3. Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora;Marketing Science;2024-08-06

4. Endogenous Costs, Market Competition, and Disclosure;Marketing Science;2024-07-29

5. Effects of manufacturer fairness concerns and carbon emission reduction investment on pricing decisions under countervailing power;Journal of Cleaner Production;2024-07