Twitter promotion predicts citation rates of cardiovascular articles: a preliminary analysis from the ESC Journals Randomized Study

Author:

Ladeiras-Lopes Ricardo12ORCID,Clarke Sarah3ORCID,Vidal-Perez Rafael4,Alexander Michael5,Lüscher Thomas F6

Affiliation:

1. Cardiology Department, Gaia/Espinho Hospital Centre and Cardiovascular Research Centre, Faculty of Medicine, University of Porto, Rua Conceicao Fernandes, 4434-502 Vila Nova de Gaia, Portugal

2. Cardiovascular Research Centre, Faculty of Medicine of the University of Porto, Alameda Professor Hernâni Monteiro, 4200-319 Porto, Portugal

3. Royal Papworth Hospital, Papworth Road, CB2 0AY Cambridge, UK

4. Department of Cardiology, Complejo Hospitalario Universitario de A Coruña, CIBER-CV, University of A Coruña, Lugar Jubias de Arriba 84, 15006 A Coruña, Spain

5. European Heart House, Les Templiers 2035 route des colles, CS 80179 Biot, 06903 Sofia-Antipolis Cedex, France

6. Royal Brompton and Harefield Hospitals and Imperial College, Sydney Street, SW3 6NP London, UK

Abstract

Abstract Aims The association between the dissemination of scientific articles on Twitter and online visibility (including Altmetric score) is still controversial and the impact on citation rates has never been addressed for cardiovascular medicine journals. Methods and Results The ESC Journals Study randomized 696 papers published in the ESC Journals family (March 2018–May 2019) for promotion on Twitter or to a control arm (with no active tweeting from ESC channels) and aimed to assess if Twitter promotion was associated with an increase in citation rate (primary endpoint) and Altmetric score. This is a preliminary analysis of 536 articles (77% of total) published until December 2018 (therefore, papers published at least 6 months before collecting citation and Altmetrics data). In the analysis of the primary endpoint, Twitter promotion of articles was associated with a 1.43 (95% confidence interval 1.29–1.58) higher rate of citations, and this effect was independent of the type of article. Both Altmetric score and number of users tweeting were positively associated with the number of citations in both arms, with evidence of a stronger association (interaction) in the Twitter arm. Conclusion Therefore, a social media strategy of Twitter promotion for cardiovascular medicine papers seems to be associated with increased online visibility and higher number of citations. The final analysis will include 696 papers and 2-year scientific citation rate and is estimated to be concluded in March 2021.

Publisher

Oxford University Press (OUP)

Subject

Cardiology and Cardiovascular Medicine

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