Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates
Author:
Affiliation:
1. University of South Florida Frank Harvey Endowed Professor of Marketing at the , Tampa, FL 33620, USA
2. University of Tennessee Assistant professor of marketing at the , Knoxville, TN 37996, USA
3. OPG Principal at the , Plymouth, MN 55446, USA
Abstract
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
https://academic.oup.com/jcr/advance-article-pdf/doi/10.1093/jcr/ucad078/54915294/ucad078.pdf
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3. Affective Arousal Links Sound to Meaning;Aryani;Psychological Science,2020
4. Humans Prefer Curved Visual Objects;Bar;Psychological Science,2006
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