Abstract
Climate changes shortened life cycles of products and services, the consumption of a large part of non-renewable natural resources, the continuous increase in the population of the planet all lead to the need to find new ways and means to satisfy people’s needs. The matter of utilizing more efficient use of resources, development of such products that allow reuse through repair and recycling is crucial nowadays. A reorientation is needed from the well-known traditional linear system of using raw materials and creating large amounts of waste to a new system that allows circularity. This is the basis of the circular economy, the implementation of which implies the creation of new products, that allow their subsequent recycling and reuse of the resources invested in them. The aim of this article is to analyze the features of the circular economy, its interrelationship with innovation and the degree of innovation orientation of the Bulgarian enterprises.