BACKGROUND
The mobile platform of medical and senior care (MPMSC) is the platform that provides users with one-stop medical and senior care services through mobile devices. The MPMSC presents users—namely, older adults and their family members—with multiple benefits. However, we lack sufficient understanding of the factors motivating users to adopt such new platform.
OBJECTIVE
The aim of this study is to understand the factors that drive older adults and their family members to adopt MPMSC.
METHODS
Focusing on the unique characteristics of MPMSC, this study develops a research model based on perceived value theory to understand the benefit and sacrifice factors influencing user adoption of the MPMSC. This study uses Partial Least Squares techniques to analyze data collected from a sample of 215 potential users to verify its hypotheses.
RESULTS
The results demonstrate that perceived value is a predictor in explaining users’ intention to adopt MPMSC (β=0.701, P＜0.001). In terms of benefit factors, perceived service usefulness (β=0.325, P＜0.001) has a positive impact on perceived value, and perceived service complementarity has a positive impact on perceived value too (β=0.179, P=0.006). In terms of sacrifice factors, perceived service fee has a negative impact on perceived value (β=-0.415, P＜0.001), while legal concerns have a negative impact on intention to adopt MPMSC (β=-0.112, P=0.02). The research model explained 54.7% of the variance in intention to adopt MPMSC and 58.2% of the variance in perceived value.
CONCLUSIONS
Based on the perceived value theory, we proposed and tested the MPMSC adoption model. The findings can enhance our understanding of the factors influencing the adoption of MPMSC, and help practitioners successfully implement MPMSC by attracting more users.