1. Ajzen, Icek and Martin Fishbein (1980), Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice-Hall.
2. Alba, Joseph W. and Howard Marmorstein (1987), “The Effects of Frequency Knowledge on Consumer Decision Making,” Journal of Consumer Research, 14 (June), 14–25.
3. Areni, Charles S. and Richard J. Lutz (1988), “The Role of Argument Quality in the Elaboration Likelihood Model,” in Advances in Consumer Research, Vol. 15, ed. Michael J. Houston, Provo, UT: Association for Consumer Research, 197–202.
4. Braine, Martin D. S. (1978), “On the Relation between the Natural Logic of Reasoning and Standard Logic,” Psychological Review, 85 (January), 1–21.
5. Braine, Martin D. S. and Barbara Rumain (1983), “Logical Reasoning,” in Handbook of Child Psychology, Vol. 3, Cognitive Development, ed. J. Flavell and E. Markham, New York: Wiley, 263–340.