Sustainability countenance in brand equity: a critical review and future research directions
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41262-019-00167-5.pdf
Reference171 articles.
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4. Aaker, Jennifer L. 1997. Dimensions of brand personality. Journal of Marketing Research 34: 347–356.
5. Aggerholm, H. Kryger, S. Esmann Andersen, and C. Thomsen. 2011. Conceptualising employer branding in sustainable organisations. Corporate Communications: An International Journal 16(2): 105–123.
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