Social media and the rise of radical right populism in Portugal: the communicative strategies of André Ventura on X in the 2022 elections

Author:

Prior HélderORCID

Abstract

AbstractIn the context of media studies, the theme of populism in its relation to digital media has gained a great prominence in the last decade. The emergence of new populist political actors that use direct communication to appeal to the people without intermediaries, as well as the consolidation of digital social networks, involve interfaces between media and political processes that we intend to observe, having as object the scenario of the Portuguese Legislative Elections of 2022. Indeed, in this article we address how the populist communication of André Ventura, leader of the Portuguese radical right party, Chega, is constructed during the election campaign period. To analyze the discursive mechanisms of populism in the digital realm, we conducted a study of the corpus derived from André Ventura’s posts on the social media platform X, previously known as Twitter, during the month of January 2022, coinciding with the electoral campaign period. We sought to describe the discursive strategies present in the construction of the representation of “people”, considering the polarization “us versus them”, and examine the meanings of the world mobilized by populist communication in opposition to out-groups identified as “enemies” of the pure or authentic people. The results of our content analysis, focusing on the 143 tweets constituting Ventura’s narrative during the election period, indicate parallels with the discursive tactics of radical right populism. These include a narrative emphasizing conflict between “us and them,” a spotlight on the dysfunctions within the democratic system, the glorification of integrity in the face of political corruption, nativist discourse, and a prevailing tendency towards negative communication.

Publisher

Springer Science and Business Media LLC

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3