Customer Relationship Management and Firm Performance
Author:
Affiliation:
1. University of Wollongong, Wollongong, Australia
2. Faculty of Business, University of Technology – Sydney, Sydney, Australia
3. INSEAD, Fontainebleau, France
Abstract
Publisher
SAGE Publications
Subject
Library and Information Sciences,Strategy and Management,Information Systems
Link
http://link.springer.com/article/10.1057/jit.2010.39/fulltext.html
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