Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling-Reference-Cited by-同舟云学术

Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

Published:2011-09 Issue:3-4 Volume:19 Page:173-182
ISSN:1479-1862
Container-title:Journal of Targeting, Measurement and Analysis for Marketing
language:en
Short-container-title:J Target Meas Anal Mark

Author:

Ahuja Vandana,Medury Yajulu

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance

Link

http://link.springer.com/content/pdf/10.1057/jt.2011.18.pdf

Reference35 articles.

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5. Sifry, D. (2004) Sifry's alerts: October 2004 state of the blogosphere, http://www.sifry.com/alerts/archives/000390.html , accessed 30 March 2008.

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