Company activities for managing customer equity-Reference-Cited by-同舟云学术

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Company activities for managing customer equity

Published:2004-07 Issue:4 Volume:11 Page:319-332
ISSN:1741-2447
Container-title:Journal of Database Marketing & Customer Strategy Management
language:en
Short-container-title:J Database Mark Cust Strategy Manag

Author:

Hansotia Behram

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/palgrave.dbm.3240231.pdf

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China;Asia Pacific Business Review;2021-02-15

2. The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program;Journal of Marketing Analytics;2020-05-21

3. The impact of brand health on customer equity;Journal of Retailing and Consumer Services;2016-11

4. Managing customer life cycle through knowledge management capability: a contextual role of information technology;Total Quality Management & Business Excellence;2016-02-29

5. SIGNIFICANCE OF DATABASE MARKETING IN THE PROCESS OF TARGET SEGMENTS IDENTIFICATION AND SERVICE;Problems of Management in the 21st Century;2013-04-05

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