Abstract
Feedback is all around us. Be it through apps, fitness bracelets, websites, or bills, your guests are already used to live, granular feedback. Many may even expect it. Who are you to let them down? Guests like being trusted. There is a hesitancy about giving guests and staff eco-feedback, but done artfully the process actually enriches the hospitality experience. It can give even the most casual getaway a sense of meaning and purpose. Embrace responsible technology. The most useful, actionable feedback is delivered quickly. Energy monitoring systems are vital tools, allowing you to identify areas for improvement quickly. Gamify! Feedback can and should be fun. Gamification – the tangible sense of progress and accomplishment – hugely boosts guest engagement with your conservation efforts. Put feedback in context. There is no one-size-fits-all answer to feedback. There are so many variables at play that you have to be able to step back and separate correlation from causation.
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