Affiliation:
1. Misurata University
2. University of Tripoli
3. Izmir Katip Celebi University
4. Brunel University London
Abstract
A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.
Publisher
University of South Florida Libraries
Subject
General Engineering,Energy Engineering and Power Technology
Cited by
176 articles.
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