Does Behavioral Decision Theory Influence the Adoption of Mobile Banking among Customers? Experience from Tanzania-Reference-Cited by-同舟云学术

Does Behavioral Decision Theory Influence the Adoption of Mobile Banking among Customers? Experience from Tanzania

Published:2024-06-26 Issue:5-6 Volume:22 Page:369-395
ISSN:1569-1500
Container-title:Perspectives on Global Development and Technology
language:
Short-container-title:Perspect. Global Dev. Technol.

Author:

John Yuslida¹^ORCID

Affiliation:

1. Department of Business Administration and Management, University of Dodoma Dodoma Tanzania

Abstract

Abstract Though the benefits of mobile adoption in banking institutions are extensively recognized, there is a low pace of its adoption among customers. The establishment of behavioral factors that can motivate banking customers to adopt mobile banking has been a concern. Provided that no single framework can fit all sizes, this study builds on past research to invest in behavioral factors among customers toward MB adoption. Through a cross-sectional survey design, 325 questionnaires were distributed among university students in Tanzania to assess customer behavior that can motivate MB adoption. Using structural equation modeling (AMOS 21), the study found that when customers possess judgmental heuristic knowledge that allows them to understand how risks associated with the adoption of MB can be resolved, they are motivated to adopt the innovation. The study recommends the importance of providing knowledge to their customers through various mechanisms and the benefits associated with mobile banking adoption.

Publisher

Brill

Link

https://brill.com/downloadpdf/journals/pgdt/22/5-6/article-p369_4.xml

Reference117 articles.

1. M-banking adoption from the developing countries perspective: A mediated model;Abdennebi, H.B.

2. Factors influencing consumers’ adoption of mobile financial services in Tanzania;Abdinoor, A.

3. Mobile banking adoption: an examination of technology acceptance model and theory of planned behavior;Aboelmaged, M.

4. Cognitive biases and decision-making strategies in times of change: a systematic literature review;Acciarini, C.

5. Embracing green banking as a means of expressing green behavior in a developing economy: exploring the mediating role of green culture;Afridi, F.e.