The Relation Between Script Complexity and Commercial Memorability
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference33 articles.
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4. Bradley, Samuel D., and Robert Meeds (2002), "Surface-Structure Transformations and Advertising Slogans: The Case for Moderate Syntactic Complexity," Psychology and Marketing, 19 (July/August), 595-619.
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