Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

Author:

Sen Sankar1,Bhattacharya CB2,Lindrud Kristin1,Bellezza Silvia3,Cornil Yann4,Du Shuili5,Goenka Shreyans6,Husemann Katharina7,Johnson Eric J.3,Lamberton Cait8,Nenkov Gergana9,Trudel Remi10,White Katherine4,Winterich Karen Page11

Affiliation:

1. Zicklin School of Business, Baruch College, New York, United States

2. Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, United States

3. Columbia Business School, Columbia University, New York, United States

4. UBC Sauder School of Business, The University of British Columbia, Vancouver, Canada

5. Peter T. Paul College of Business and Economics, University of New Hampshire, Strafford, United States

6. Pamplin College of Business, Virginia Tech, Blacksburg, United States

7. King’s Business School, King’s College London, London, United Kingdom

8. The Wharton School of Business, University of Pennsylvania, Philadelphia, United States

9. Carroll School of Management, Boston College, Chestnut Hill, United States

10. Questrom School of Business, Boston University, Boston, United States

11. Smeal College of Business, The Pennsylvania State University, University Park, United States

Abstract

The urgent need to address unsustainable consumption practices has become increasingly evident. While much traditional consumer behavior research serves to stimulate consumption, the focus needs to shift towards encouraging more sustainable consumption patterns. This commentary synthesizes insights from a roundtable discussion at the 2023 Society for Consumer Psychology Conference, which comprised an exploration of novel, creative, actionable, and theoretically sound avenues for getting people to consume less, consume better. The commentary tackles three essential questions: (1) What do we mean by consuming less, consuming better? (2) Who is/are responsible for such behaviors? (3) How do we get people to consume less, consume better? In doing so, it lays out several future research directions.

Publisher

Luminous Insights LLC

Reference52 articles.

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