Influence of National Culture on Trust Development, Empirical Evidence and Managerial Implications

Abstract

Purpose: There has been an increasing emphasis of researchers to conduct research on this important dimension of trust building.  However, despite increasing calls from researchers, there has been more and more need to conduct fresh research on the issue of cultural influences on trust building. Design/Methodology/Approach: Qualitative content analysis method was used in this study to analyze the editorial policy of these three newspapers. Findings: Research suggests that trust is not an independent, but a dependable variable, which is influenced by several individual, organizational and environmental factors and among these variables, culture is one of the most important factors influencing the process of trust among individuals as well as organizations Implications/Originality/Value: This research is aimed at providing the comprehension for researchers, practitioners and academicians to introduce some key aspects of this important aspect of research on trust and culture.