LOJİSTİK PERFORMANS VE SOĞURMA KAPASİTESİ: STRATEJİJ ÇEVİKLİĞİN ARACI ROLÜ

Abstract

This research aims to analyze the mediating effect of strategic agility on the relationship between absorptive capacity and logistics performance. In the research model, a connection was established between the variables and the impact on the logistics industry was tried to be revealed through a quantitative study. In the study; Survey method is used as a quantitative research method. For this purpose, the data obtained by applying a survey to the managers working in logistics companies registered to the chamber of commerce operating in the Marmara region of Turkey was analyzed using the SPSS program. The findings show that strategic agility has a partial mediating effect on logistics performance. These results highlight the importance of organizations in today's increasingly complex and dynamic business world to gain competitive advantage not only from a static perspective, but also through the ability to react quickly and demonstrate flexibility. In this context, strategic agility can shape the relationship between absorptive capacity and logistics performance by strengthening organizations' ability to adapt to external changes.