Publisher
Japan Society of Marketing and DIstribution
Reference52 articles.
1. Alderson, W. (1957). Marketing behavior and executive action: A functionalist approach to marketing theory. Homewood, IL; Richard D. Irwin.（石原武政・風呂 勉・光澤滋朗・田村正紀（訳）（1984）．『マーケティング行動と経営者行為―マーケティング理論への機能主義的接近』．千倉書房．）
2. Anderson, E. (1985). The Salesperson as outside agent or employee: A transaction cost analysis. Marketing Science, 4(3), 234–254. doi: 10.1287/mksc.4.3.234
3. Anderson, E., & Coughlan, A. (1987). International market entry and expansion via independent or integrated channels of distribution. Journal of Marketing, 51(1), 71–82. doi: 10.2307/1251145
4. Anderson, E., & Schmittlein, D. (1984). Integration of the sales force: An empirical examination. Rand Journal of Economics, 15(3), 385–395.
5. Argyres, N. S., Felin, T., Foss, N., & Zenger, T. (2012). Organizational economics of capability and heterogeneity. Organization Science, 23 (5), 1213–1226. doi: 10.1287/orsc.1120.0746