Partnering as a Focused Market Strategy-Reference-Cited by-同舟云学术

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Partnering as a Focused Market Strategy

Published:1991-04 Issue:3 Volume:33 Page:95-113
ISSN:0008-1256
Container-title:California Management Review
language:en
Short-container-title:California Management Review

Author:

Anderson James C.,Narus James A.

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.2307/41166663

Reference11 articles.

1. Jackson Barbara B., Winning & Keeping Industrial Customers (Lexington, MA: Lexington Books, 1985), pp. 6–7.

2. Lead Users: A Source of Novel Product Concepts

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