Author:
Andrews Rick L.,Manrai Ajay K.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
22 articles.
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1. Social Media in Business Decisions of MSMEs;International Journal of Decision Support System Technology;2022-01
2. Random Utility Models with Cardinality Context Effects for Online Subscription Service Platforms;Journal of Revenue and Pricing Management;2020-01-08
3. Social Media;Advances in Marketing, Customer Relationship Management, and E-Services;2016
4. Should Optimal Designers Worry About Consideration?;Journal of Mechanical Design;2015-07-01
5. An Interdisciplinary Framework for Investigating Influences on Judgmental Marketing Decisions;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2014-12-15