The Price Elasticity of Mass Preferences

Abstract

I compare the price elasticity of economic and political preferences. My central hypothesis is that willingness to pay, whether expressed verbally or through cash transactions, is more price-elastic for economic consumption goods than for public goods. I find that increases in price greatly diminish the proportion of people willing to pay for consumer goods, such as housing or hardback books; whereas the proportion willing to pay more in taxes to support a public good, such as environmental protection or shelter for the homeless, is much less responsive to changes in price. I conclude by discussing the theoretical and political implications of willingness to pay for public and private goods.