Love at First Glance but Not After Deep Consideration: The Impact of Sexually Appealing Advertising on Product Preferences
Author:
Funder
National Natural Science Foundation of China
Publisher
Frontiers Media SA
Subject
General Neuroscience
Reference33 articles.
1. Preferred EEG brain states at stimulus onset in a fixed interstimulus interval auditory oddball task, and their effects on ERP components.;Barry;Intern. J. Psychophysiol.,2003
2. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions.;Bart;J. Mark. Res.,2014
3. Appealing to men and women using sexual appeals in advertising: in the battle of the sexes, is a truce possible?;Black;J. Mark. Commun.,2017
4. Brain graphs: graphical models of the human brain connectome.;Bullmore;Ann. Rev. Clin. Psychol.,2011
5. Violence and sex in television programs do not sell products in advertisements.;Bushman;Psychol. Sci.,2005
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Editorial: Understanding cognitive differences across cultures: Integrating neuroscience and cultural psychology;Frontiers in Psychology;2022-09-28
2. Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity;Frontiers in Psychology;2021-10-14
3. Mate preference and brain oscillations: Initial romantic attraction is associated with decreases in alpha‐ and lower beta‐band power;Human Brain Mapping;2021-10-06
4. The benefit of the diffusion kurtosis imaging in presurgical evaluation in patients with focal MR-negative epilepsy;Scientific Reports;2021-07-09
5. Decoding Three Different Preference Levels of Consumers Using Convolutional Neural Network: A Functional Near-Infrared Spectroscopy Study;Frontiers in Human Neuroscience;2021-01-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3